Valerie Michel-Pellegrino

discovery method

From Discovery to Business Impact Assessment: A User-Centered Method for Analyzing Generative AI

In details, Innovation, Research / By

Introduction The emergence of generative artificial intelligence, and more specifically chatbots, marks a turning point in the recent history of digital technology. Unlike many professional innovations that were adopted gradually, these tools have spread particularly rapidly among the general public. Their ability to generate content, search for information, assist with writing, and support problem-solving has […]

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Home care assistance

Some Berger-Levrault Living Lab Uses Cases: a Valuable Tool to Understand Users in Real Situations

In details, Innovation, Research / By

This article by Valérie follows on from a previous one describing the innovative Living Lab set up at Berger-Levrault. As a reminder, this innovative, user-centered approach aims to optimize the development of appropriate, useful solutions that respond directly to the real needs and challenges encountered in the field by customers and users of our software.

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living lab experience

Experimenting with Innovation in Real-Life Situations: the Key to User-Centered Co-Design

In details, Innovation, Research / By

Key words: Innovation – Living Lab – User-centered co-design – Real-life situation – Human and Social Science – Safety – Market launch Innovation at the heart of Berger-Levrault’s strategy A long tradition Innovation is not simply the emergence of new ideas, but their effective implementation to meet the challenges of an ever-changing world. At Berger-Levrault,

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